Wells Fargo Institutional Trust Services

The “Set It and Forget It” direct mailer was designed to increase interest and awareness in the new Wells Fargo Advantage Dow Jones Target Date Funds. The distinctive three-dimensional mailer included a promotional brochure as well as a “countdown clock” to symbolize the countdown to retirement. The direct mailer was targeted to key decision makers responsible for selecting the investment options in their company-sponsored 401(k) plan.