Kemps Caribou Coffee® Ice Cream
Launch Materials

Launched Kemps’ new Caribou Coffee ice cream product line. The POS along with the spoon coupons, clings, stickers and table tents were placed in Caribou Coffee retail stores in MN, WI, IA, ND, and SD. Consumers redeemed the coupons at any grocery store that sold the new Kemps Caribou Coffee ice cream. The response to the coupons (a redemption rate of over 23%) as well as a sampling event held in downtown Minneapolis, created buzz and excitement around the brand, increasing the awareness and trial by consumers.