Rebranding Michelina’s Foods

Using the new name Bellisio Foods, Inc., created a new corporate logo and brand identity system that identifies Bellisio Foods as a multi-dimensional food company with Michelina’s as a sub-brand. The new brand look leverages the heritage of Bellisio’s founder – maintaining continuity with Michelina’s, captures the essence of the new company tag line, and creates a forward-looking vision for the future.

Identity system included a folder, stationery, trade ad and Web site.